"Cindy approaches everything she does with 100% energy and passion! She is a great leader who continually pushes innovative and creative thinking. She leans into every last detail to ensure a white glove customer experience. She is a strong collaborator and team player. Cindy is an asset to any team that she's a part of!"
--- Michelle Westlund, VP, Microsoft
"Cindy - your level of providing outstanding customer service should be an example to everyone in this company. You treat everyone like they were a customer and make them feel heard and valued. The experience that you have created in EC One is magical. When I go over there and see customers eating lunch in such a beautiful space, I know you have thought through every details. Those customer leave and remember that experience and in return, I am sure have a more favorable view of Microsoft. You single handedly lead others through this journey of caring about our customers and being customer obsessed!! Thank you!"
--- Cindy Jensen, Sr. Exec Business Admin, Office of the CEO Commercial Business, Microsoft
"I loved worked with Cindy, she is so positive and creative and was fun to be around. No job was too big, complex or too small. she ensured our retail environment and events were cutting edge. she went over and above constantly and lead the strategic vision for the environment and went out of her way to connect with leaders across the company to gain support."
--- Jude Buckley, EVP Mobile at Samsung Electronics America
"Cindy is the consummate professional. She has always provided top notch service to the OCEO and I couldn't appreciate her more. Her attention to detail, ability to ask the right questions, and then provide viable solutions is unmatched and I look forward to many more years of working with her."
--- Bonita Armstrong, Director of Operations, Office of the CEO, Microsoft
"Cindy has worked with the Seattle Taste of the Nation volunteer committee for many years and formerly chaired the event, which has raised hundreds of thousands of dollars for organizations fighting hunger. Cindy’s enthusiasm for our mission and superb advocacy skills have helped us expand our network and reach in the Seattle area. Her company Groupdyne has participated in Taste of the Nation Seattle as a vendor and has also provided critical graphic design support to the committee. In addition to her role with Taste of the Nation, for many years Cindy has helped organize another fundraising event called “Chefs Night Out”, which supports Share Our Strength’s local Operation Frontline program in Seattle. Operation Frontline, the nutrition education arm of Share Our Strength, has been able to reach more low-income families and children thanks to the critical funds raised through this event. Over the last 25 years, Share Our Strength has raised over $245 million to fight hunger, and we could never have accomplished this feat without amazing leaders
like Cindy and socially conscious companies like Groupdyne dedicating their time, energy, and talents to our cause. Cindy’s leadership and commitment have been integral to our success in the Seattle area and we are continually grateful for all of her support.”
--- Debbie Shore, Co-founder and Associate Director of Share Our Strength
"I had the privilege of working closely with Cindy Baccetti on Experience Center One and the Industry Experience Center, and her impact has been nothing short of transformative. Cindy brings an exceptional operational mindset and rigor to every initiative, ensuring that complex programs run seamlessly and deliver measurable results. Her ability to balance strategic vision with flawless execution sets her apart as a true leader in operational excellence. What makes Cindy extraordinary is her customer-focused obsession. Every decision she makes is anchored in creating meaningful, memorable experiences for customers. She consistently advocates for solutions that elevate engagement and satisfaction, and her passion for delivering value shines through in every interaction. Cindy doesn’t just meet expectations—she redefines them. One of Cindy’s most impressive strengths is her innovative use of AI to automate processes and procedures across Experience Center management, events, and culinary operations. By leveraging technology to streamline workflows, Cindy has driven efficiency gains that free teams to focus on creativity and customer impact. Her ability to integrate AI into operational frameworks demonstrates not only technical acumen but also a forward-thinking approach that positions the Experience Centers at the cutting edge of innovation. Beyond her technical and operational expertise, Cindy is a collaborative partner who inspires confidence and trust. She fosters an environment where ideas thrive, and her leadership ensures that every project is executed with precision and purpose. Working with Cindy means working with someone who is deeply committed to excellence, relentlessly focused on the customer, and always looking for ways to innovate and improve."
--- Eric Hurt, Director, Immersive Experiences, Microsoft
"It is with great enthusiasm that I recommend Cindy Baccetti for any Customer Engagement Lead role. Cindy exemplifies the qualities of a strategic leader—customer-obsessed, collaborative, and deeply committed to driving business impact through innovation and operational excellence. I’ve had the privilege of working closely with Cindy on several high-profile initiatives, including the expansion of the global culinary program across Microsoft’s Executive Briefing Centers. Her ability to scale experiences across Redmond, Silicon Valley, Singapore, and Munich while maintaining consistency and alignment with MCAPS priorities was nothing short of exceptional. "Cindy brings a unique blend of strategic vision and execution rigor. She has developed and implemented processes that leverage technical resources to resolve complex customer issues, orchestrating cross-functional collaboration through subject matter experts. Her work consistently results in improved customer satisfaction and accelerated business outcomes. Her extensive network across Microsoft—both at Corp and in the field—enables her to maximize the impact of executive engagements. Cindy ensures every engagement is purposeful, well-prepared, and followed through with precision. Cindy’s rhythm of execution is equally impressive. She builds solid engagement plans with clear objectives, tracks actions efficiently, and ensures stakeholders are aligned and responsive. Her leadership has helped shape a culture of accountability and excellence."
---Barbie Sutton, Director, Executive Sponsorship, Microsoft
"I've had the privilege of working with Cindy over the last few years and have always been impressed by her ability to bring structure, clarity, and momentum to complex challenges. While many people know Cindy through her work in hospitality and customer experience, I've seen her operate much more broadly than that. She has consistently taken on challenges around business operations, reporting, forecasting, process improvement, automation, and operational governance. Whether she was building reporting frameworks, improving operational visibility, driving planning discussions, or identifying opportunities to simplify and scale processes, Cindy always approached the work with a combination of pragmatism, strong business judgment, and a focus on outcomes. One of the things I respect most about Cindy is her ability to connect strategy with execution. She doesn't just identify problems; she works through the details, brings the right people together, and drives practical solutions that move the business forward. I've seen her use data and reporting not as an end in itself, but as a way to create better decisions, stronger accountability, and better experiences for both customers and internal teams. As Cindy starts her next chapter, I'd encourage people to look beyond the hospitality label. Her experience spans business transformation, operations, analytics, process improvement, customer experience, and program leadership. Any team looking for someone who can bring order to complexity, build strong partnerships, and get things done would benefit from having Cindy on board. Wishing you all the best, Cindy. I've enjoyed working with you and look forward to seeing what you do next."
-- Chris Testa-O'Neill, Building AI‑Enabled, Data‑Driven Operating Models for Executive Engagements at Microsoft
"Cindy was one of my directs for nearly 3 years where she led strategy and operations for the REC, our consumer/commercial innovation lab and execution showcase. Cindy is a gifted experiential marketer and the most operationally proficient pro I’ve had the opportunity to work with. Cindy was a perennial high performer in my org, and would be a perfect fit for any organization who wants to up their experiential, brand showcase, or event game. "
--- Ben Rudolph, Founder of Steelwork & CARTOGRAFIQ
"I have had the pleasure of working with Cindy since she joined Microsoft as the manager of the Retail Experience Center. She has an innate ability to get things done when others don't think it's possible to do so. She is able to manage complicated timelines, complex details and diverse groups of people to bring things together flawlessly. We have partnered on the execution of many large scale events over the last few years and her ability to orchestrate the process and deliver successful results is admirable. Cindy's thorough understanding of operations, production and event execution shows through every time. She is a strong leader, a great partner and a joy to work with."
--- Lisa Cunningham, Vice President, ImagiCorps
"O.B. Williams Company is a 124-year-old architectural millwork company in Seattle. We manufacture, design and install custom architectural woodwork of all descriptions for high end private residences and landmark commercial buildings including Benaroya Hall and the Four Seasons Seattle. In 2011, we hired Baccetti Consulting to assist us with our sales and marketing efforts after receiving a referral from our banker. Since that time Cindy has helped to revamp our brand messaging, redesign our marketing collateral, optimize our website and re-engineer our selling processes. She’s also worked with our sales team to roll out a new nationwide sales effort. Cindy meets weekly with me and our teams. One of the best things about working with Baccetti Consulting is that she acts as a complete off-site marketing department for privately owned companies such as ours. Baccetti Consulting delivers boundless energy, terrific new ideas and she provided a fresh look at both our sales and marketing strategies. Cindy is a tremendous compliment to our executive team and ownership as she consistently delivers superior ideas but even more importantly she works with us to implement them."
--- David Wick, President, O.B. Williams
"Cindy is a creative and thoughtful professional, able to juggle complex projects, handle multiple priorities, and deliver creative, high-quality and consistent results. I've had the pleasure of working with here on several F&B, sponsorship and event projects and she always exceeded expectations and was a true pleasure to work with. She is smart, dedicated, fun and passionate about her work - and that of her clients. I recommend her wholeheartedly."
--- Jason Hunke, VP/CCO
"Cindy has been a strong partner in advancing our Customer Experience Operations strategy and scaling our Experience Center model globally. Over the past several months, we’ve worked closely across Site Leads forums, Shared Services alignment, and CX Ops transformation efforts, most notably during FY27 planning in Redmond and in driving post-meeting action plans spanning operations, workforce planning, and site readiness. What stands out is Cindy’s ability to connect strategic priorities with operational execution, ensuring alignment across global centers while continuously elevating the end-to end customer experience. Her proactive -engagement, structured follow-through, and focus on both global consistency and local relevance have been critical to strengthening our operating model and delivering at scale. I value our partnership and the momentum we are building together as we continue to evolve the Experience Center ecosystem."
--- John Payes, Site Director, Experience Center Silicon Valley, Microsoft
“Cindy is a creative and thoughtful professional, able to juggle complex projects, handle multiple priorities, and deliver creative, high-quality and consistent results. I’ve had the pleasure of working with her on several F&B, sponsorship and event projects and she always exceeded expectations and was a true pleasure to work with. She is smart, dedicated, fun and passionate about her work – and that of her clients. I recommend her wholeheartedly.”
--- Jason Hunke, Director of Communications, Vulcan Inc
"Baccetti Consulting has worked with me on four gala events managing all beverage sponsorships. For the 2008 and 2009 Founder’s Award Gala at Experience Music Project Cindy managed all beverage sponsorships and secured Wineglass Cellars as the event’s wine partner. Cindy also handled all beverage sponsor sales and on-site deliverables for the 2006 Doubletake exhibition opening gala and the 2007 Council on Foundations Gala, both at Experience Music Project. I hire Baccetti Consulting because I can depend upon Cindy to deliver the finest quality of work in a timely manner. I continue to work with her because I know she will exceed all of my expectations and ensure the best possible work product."
--- Kim Richter, Consulting Advisor, Experience Music Project & Vulcan Inc
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